Privacy Policy

1. Scope

This Privacy Policy describes how EmbedCare LLC (“EmbedCare,” “we,” “us”) handles personal information collected through the embedcare.com marketing website (the “Site”). It does not cover partner or patient applications, which carry their own notices, or information governed by a signed partner agreement or Business Associate Agreement (BAA).

2. No protected health information

This Site is a business-to-business marketing site. We do not request or knowingly collect protected health information (PHI) here, and Site forms are for business contact details only. Sample patient data shown in demos is synthetic. Where the platform handles PHI for partners, it does so in the patient-facing application under HIPAA and the applicable BAAs, separately from this Site.

3. Information we collect

Information you provide: when you book a demo, request pricing, use the brand or clinic builder, or contact us, we collect what you submit: typically your name, work email, company or brand name, website domain, and your message or configuration choices.

Information collected automatically: like most websites, we and our service providers collect device and usage data via cookies and similar technologies: IP address, browser and device type, pages viewed, referring pages and UTM parameters, and interactions with the Site (for example, that a calculator or demo booking was used).

4. How we use information

We use personal information to: respond to and follow up on your inquiry (a human follow-up is the point of most of our forms); operate, secure, and improve the Site; understand how the Site is used (analytics); measure and, where permitted, run advertising; and comply with legal obligations. We do not use information submitted on this Site to make automated decisions with legal or similarly significant effects.

5. Cookies, analytics, and advertising

We use Google Analytics 4, deployed through Google Tag Manager, to understand Site usage. Advertising pixels (such as Meta and TikTok) may also run on marketing pages and can share activity data with those platforms; under some U.S. state laws this can count as “sharing” or targeted advertising.

You can opt out of advertising pixels at any time at /privacy-choices (“Do Not Sell or Share My Personal Information”). We honor the Global Privacy Control (GPC) browser signal as an opt-out. You can also block or clear cookies in your browser settings; the Site works without non-essential cookies.

Which ad brought a booking: when you arrive from an ad, we keep the ad's campaign and click identifiers for your visit and, for up to 90 days, in a first-party cookie named ec_attr, so we can tell which ad led to a demo booking. We do not set that cookie, and we ignore one already on your device, if you have opted out at /privacy-choices or your browser sends the Global Privacy Control signal, and it never holds Meta or TikTok click identifiers. If you have given us your name or work email in one of our forms, your browser may remember them in local storage (a key named ec-contact) to pre-fill the booking form. That stays on your device until you clear it.

Measuring demo bookings: when you book a demo, the confirmation page tells Google Ads and Google Analytics that a booking happened, with a one-way (SHA-256) hash of your email address that Google can use to match the booking to an ad interaction (“enhanced conversions”). We do not send your name, phone number, or anything about your health, and we do not use bookings to build advertising audiences or to remarket to you. The confirmation page carries no advertising pixels other than the Google measurement tags.

6. How we share information

We share personal information with service providers that run parts of the Site for us (website hosting, analytics, scheduling for demo bookings, email delivery, and customer-relationship tools) under agreements limiting their use of it. We may also disclose information to comply with law, to protect rights and safety, or as part of a corporate transaction. We do not sell personal information for money. Apart from the advertising activity described in Section 5, we do not share it for cross-context behavioral advertising.

7. Retention

We keep lead and inquiry information for as long as needed to handle the inquiry and maintain the business relationship, and analytics data per the retention settings of our analytics tools. Demo booking records, and any optional call-preparation answers you enter on the confirmation page (website, company, care lines of interest, and notes), are kept in our booking system for 30 days after their last update. A summary of the booking and those answers are also kept on the lead record we create for you, for as long as we keep lead and inquiry information as described here. Please do not enter patient or health information in the notes. We delete or de-identify information when it is no longer needed, unless the law requires longer retention.

8. Your rights and choices

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information, and to opt out of targeted advertising. To exercise any of these, email anthony@embedcare.com or use /privacy-choices for the advertising opt-out. We will verify requests and respond within the time required by applicable law, and we will not discriminate against you for exercising your rights.

9. Children

The Site is directed at businesses and is not intended for children. We do not knowingly collect personal information from anyone under 18; if you believe a minor has submitted information, contact us and we will delete it.

10. Changes; contact

We may update this policy from time to time; the “Last updated” date reflects the current version, and material changes will be reflected on this page. Contact for privacy matters: EmbedCare LLC, 16192 Coastal Hwy, Lewes, DE 19958, or anthony@embedcare.com.