About
The company behind fully-operated white-label telehealth.
EmbedCare is white-label telehealth infrastructure: pharmacy supply and clinical operations combined into one platform that operators launch under their own brand. The infrastructure has served more than a million patients nationwide.
Leadership
Operators, not middlemen.
The team behind EmbedCare has built, scaled, and exited DTC telehealth brands. This is the infrastructure we wished existed while we were doing it.
Chris Armstrong
Co-Founder, EmbedCare · Co-Founder & CEO, DirectMeds
Built DirectMeds into a nationwide telehealth and pharmacy brand, and still runs it as CEO.
Nick Jessen
Co-Founder, EmbedCare · Co-Founder & COO, DirectMeds
Built the operating side of DirectMeds from its first hires, and owns how the company runs every day.
Anthony Brunetti
Co-Founder, EmbedCare · Founder, TelMDFirst
A DTC telehealth operator who has built and exited before. Embed is the infrastructure he wished he'd had.
Nate Lind
President
Builds the network the platform runs on, from pharmacy and lab relationships to the next brand in the door.
Kimberli Hastings, CNP
Lead Nurse Practitioner
Leads the nurse practitioner team, and every clinical escalation in the network reaches her desk.
Megan Higgins, PA
Director of Clinical Product
Turns clinical policy into the product members actually touch: intake logic, check-in cadence, care plans.
John Vachna
Director of Sales
Sources the brands and structures the deal: first conversation to signed MSA.
Tiffany Georskey
Director of Operations
A missed refill is a cancelled subscription, which is why fulfillment, staffing, and the daily machine are one desk: hers.
Daniel Cantwell
Director of Technology
Tenant isolation and audit trails are architecture, not policy, written by the team that carries the pager.
Darren Coates
General Counsel
Clears everything that has to survive a medical board, LegitScript, or a HIPAA audit, and signs every BAA.
Owned pharmacy supply integrated across a wide range of compounding pharmacies: sourcing, compounding, cold-chain shipping, and refills at the best cost base in the category.
The clinical and telehealth backbone: a 50-state licensed clinician network, intake, EHR, and care operations.
Standing up compliant telehealth normally means a year of hiring, contracting, and legal. We already built it, and we operate it, so brands, creators, and operators can turn their audience into recurring care revenue in days.
Rated Excellent · 1,500+ reviews on Trustpilot
Rated Excellent · 14,500+ reviews on Trustpilot
Trustpilot scores for the consumer brands operated by the EmbedCare team, as of August 2026.
- Patients served
- 1,000,000+
- States covered
- 50
- First-party brands operated
- 2
Patients served
States covered
First-party brands operated
EmbedCare is a technology and services platform, not a medical practice; care is delivered by independently licensed clinicians.
Put your name on a clinic we run.
www.embedcare.com is LegitScript certified Nationwide compounding pharmacy network TelMDFirst 4.5 (opens Trustpilot in a new tab) and DirectMeds 4.6 (opens Trustpilot in a new tab) on Trustpilot (brands built by our operators)
Trustpilot scores as of August 2026. Compounded medications are not FDA-approved.