White-label telehealth, operated for you
Your audience
already buys weight care.
Just not from you.
Weight care, hormones, hair and skin: your audience already pays someone for it. EmbedCare operates the storefront, intake, payments and pharmacy fulfillment under your brand. Independent licensed clinicians make every prescribing decision.
Revenue Engine
Adjust your audience size to see potential returns.
Modeled on a representative blended program mix across care lines. DTC GLP-1 subscriptions alone run ~$199/mo in the market. Illustrative estimate only; actual results vary with conversion, retention, pricing, and medication costs. Not guaranteed earnings.
LegitScript Enterprise Partner www.embedcare.com is certified - Compliance, operated Upkeep kept current with you
- Nationwide compounding pharmacy network Licensed partner pharmacies
- Independent licensed clinicians They make every prescribing decision
Brands built by our operators, on Trustpilot:
Trustpilot scores as of August 2026. Compounded medications are not FDA-approved.
Plug in the care that fits your audience.
A gym doesn't need the same care lines as a med spa or a supplement brand. EmbedCare lets you switch on exactly the treatments your audience will actually buy, and add more as you grow.
Wellness
Wellness programs, by clinician review
2 of 6 care lines on. Sell it the way your audience buys: a single visit or a recurring program.
Compounded medications are not FDA-approved; they are prescribed at a licensed clinician's discretion, and not all patients qualify.
Bring your audience, and we will map which care lines fit it.
Your brand. Your patients. Real software.
The two surfaces you actually touch: your program dashboard and a branded storefront, both on your domain. Everything clinical happens behind the glass.
- Patients
- 12,847
- Active members
- 5,214
- New this week
- 312
- Refills due
- 428
Where patients are
- New486
- Intake complete342
- In clinician review129
- Prescribed217
- Shipped385
- Refill due428
Illustrative program data: patients, members and refills on one owned record. No PHI.
Inside the partner dashboardBranded storefront: a sample store with illustrative content. Click through it.
Open the sample storeBehind the glass: independent licensed clinicians review every visit and make every prescribing decision. EmbedCare operates the rest: routing, pharmacy fulfillment through licensed partner pharmacies, and support, all under your brand.
See this storefront and dashboard set up with your own logo and colors.
See your brand as a telehealth storefront in 30 seconds.
Paste your site's URL. We'll spin up a sample branded storefront you can click through.
Concept demo. The sample brands are fictional, and a store built from a site you enter is not affiliated with that brand.
Or explore a ready-made store: click through a sample storefront
Rather walk it with a person? Book a free demo
What runs behind your storefront.
Most platforms hand you software and wish you luck. EmbedCare hands you an operation that is already running, under your brand.
Clinicians
Visits routed to independent licensed clinicians, matched by state licensure and specialty.
Pharmacy
Fulfillment through licensed partner pharmacies, with monitored delivery and a multi-pharmacy formulary.
Billing & payments
Use our rails or bring your own; either way, disputes, reserves, and rebills are handled.
Conversion & retention
Funnels, intake, landing pages, SMS, email, cart recovery, winback. Shipped, not bolted on.
Patient support
Concierge care and aftercare, delivered entirely in your brand's voice.
Compliance
Support for LegitScript certification, HIPAA safeguards, and state prescribing rules, monitored alongside you.
You build the brand and the demand. EmbedCare runs the operation behind it, and independent licensed clinicians make every prescribing decision.
New to the model? Read what white-label telehealth covers, piece by piece.
Ask the team how each of these pieces would run for your program.
Live in days, not months.
Pick your domain, switch on your care lines, connect payments. The storefront, intake, clinician routing and refills are set up with you.
Set up your brand
Your domain, your logo, your colors. Your storefront goes live on your URL.
Choose your care & rails
Switch on the treatments that fit your audience. Use our payment rails or your own.
You're live
Patients start visits, independent clinicians review them, licensed pharmacies ship, and refills run on schedule.
See it running under your brand.
A 30-minute walkthrough of the storefront, intake, and partner dashboard, with your logo on it.
Free, no commitment.
Works with your existing website.
Keep your store exactly where it is. The buy button starts a visit under your brand; the clinic, billing, and pharmacy run behind it.
How the Shopify handoff works- Shopify
- WordPress
- BigCommerce
- WooCommerce
- Square
Licensed partner pharmacies.
One integrated route.
EmbedCare's fulfillment layer connects multiple licensed partner pharmacies. Each prescription is checked for stock, cost, and delivery time, then routed to a pharmacy that can fill it.
One integration covers the formulary, shipping updates, and refills, so your team does not manage each pharmacy relationship itself.
Flat product rates
One rate per product, fixed in writing.
Monitored delivery
Shipments tracked on a set schedule.
Multi-pharmacy formulary
Every fill routed on one integrated path.
Licensed pharmacies
Every prescription is filled and dispensed by a licensed pharmacy.
Ask how pharmacy fulfillment and shipping would work for your care lines.
One patient. Three moments of care.
Most platforms stop at the first visit. EmbedCare supports the whole relationship: the consult, the therapy where clinically appropriate, and every refill after, on flat per-product rates.
The consult
The visit that starts the relationship and initial triage.
The therapy
The medication that follows, where clinically appropriate.
The refill
Refills on a recurring schedule, so care continues month after month.
Refills recur, and so does the relationship: it lives under your brand long after the first visit.
See how a visit, a prescription and its refills move through the system.
You drive the traffic. We handle what happens after the click.
Your audience is your advantage: nobody can market to them like you. So you bring the visitors, and EmbedCare supplies the post-click tools that turn them into patients and keep their care going.
- Conversion-focused funnels and landing pages, built for telehealth
- Intake forms that qualify and convert, not just collect
- SMS and email automation: onboarding, refills, re-engagement
- Cart abandonment, winback, and retention flows
Available as a built-in growth add-on
See the funnels, intake and refill messages that would run under your brand.
You bring the audience. We run the rest.
What stays yours, and what EmbedCare operates behind it.
You bring
Your brand
Your name, logo and colors on every page patients see.
Your audience
The people who already follow you and buy from you.
The trust you have built
The part nobody else can build for you.
Your marketing and claims
What you say about your program stays yours to write and stand behind.
We run
The storefront
Intake and checkout on your domain, under your brand.
Clinician routing
Visits routed to independent licensed clinicians, who make every prescribing decision.
The pharmacy handoff
Each prescription sent to a licensed partner pharmacy to fill and ship.
Payments and billing
Checkout, subscriptions, refunds and disputes.
Patient support
Questions and aftercare, answered in your brand's voice.
Compliance upkeep
Certification support, HIPAA safeguards and state rules, kept current alongside you.
Walk through what stays yours and what we would run for your brand.
Meet the EmbedCare team
Leadership and staff from EmbedCare and DirectMeds, from sales and client success to operations and technology. EmbedCare is a technology and services platform.
The EmbedCare team
Nate Lind
President
Joseph Limb
Chief Technology Officer
Tanner Beard
Chief of Staff
John Vachna
Director of Sales
Tiffany Georskey
Director of Operations
Daniel Cantwell
Director of Technology
Megan Higgins, PA
Director of Clinical Product
Darren Coates
General Counsel
Lucas Wale
Client Success
Jack Crowell
Technology Manager
Ian Moore
Merchant Infrastructure
Kimberli Hastings, CNP
Lead Nurse Practitioner
The people shown here are EmbedCare and DirectMeds leadership and staff. Independent licensed clinicians make every prescribing decision, and EmbedCare does not direct those decisions.
The founders
Anthony Brunetti founded TelMDFirst. Chris Armstrong and Nick Jessen co-founded DirectMeds. Together they co-founded EmbedCare.
Chris Armstrong
Co-Founder, EmbedCare · Co-Founder & CEO, DirectMeds
Nick Jessen
Co-Founder, EmbedCare · Co-Founder & COO, DirectMeds
Anthony Brunetti
Co-Founder, EmbedCare · Founder, TelMDFirst
Across DirectMeds and TelMDFirst, the brands built by the operators behind EmbedCare:
- Patients served
- 1M+
- Treatable conditions
- 160+
- LegitScript-certified brands
- 2
The receipts
The operators behind EmbedCare ran this playbook first.
EmbedCare is built by the operators behind DirectMeds and TelMDFirst, two LegitScript-certified, first-party telehealth brands that together have served more than a million patients.
Read the case studies
Bring your questions about the track record behind EmbedCare.
Built for trust from day one
The hard part, handled.
Prescription programs answer to LegitScript certification, HIPAA, FTC advertising standards, and state prescribing rules. EmbedCare built the infrastructure and supports your program through each of them, from your storefront's certification application to the disclosures on your pages.
Compounded medications are not FDA-approved; they are prescribed at a licensed clinician's discretion, and not all patients qualify.
See how a partner storefront is prepared for certification review.
Own the brand. Stop renting the pieces.
Most paths cover one piece: software, a clinical network, or pharmacy fills, and leave you to stitch the rest together. EmbedCare operates the program behind your brand, from the storefront and intake to pharmacy fulfillment, conversion and retention.
Compare your current setup with this one, line by line, with the team.
FAQ
Questions, answered.
The ones every partner asks before launch.
Why EmbedCare?
EmbedCare is built by the operators behind DirectMeds and TelMDFirst, two LegitScript-certified, first-party telehealth brands that together have served more than a million patients. Instead of stitching vendors together, you launch on the same infrastructure: storefront, intake, payments, pharmacy fulfillment through licensed partner pharmacies, and patient support, all under your brand. Independent licensed clinicians make every prescribing decision.
How does the provider network work?
EmbedCare routes each visit to independent licensed clinicians across multiple provider networks, matched by state licensure and specialty. Reviews typically land within 15 to 60 minutes, and patients rate the care 4.6 out of 5. Care is available only in states where the clinicians and partner pharmacies are licensed, and independent licensed clinicians make every prescribing decision.
How does medication fulfillment work?
Prescriptions are filled and shipped by licensed partner pharmacies, routed by stock and delivery time. Program medications, like compounded GLP-1s, ship on a recurring schedule; visit prescriptions can be delivered to the door or sent to a local pharmacy for pickup. Compounded medications are not FDA-approved; they are prescribed at a licensed clinician's discretion, and not all patients qualify.
What does it cost?
A flat monthly platform fee plus a flat rate per product, with the clinical visit and the medication included in one rate. No percentage of sales, no equity, no seat licenses. You set your own retail prices, and your rates are scoped to your program on a call.
What can we offer our audience?
GLP-1 weight care programs and everyday virtual care: hair, skin, sexual health, sleep, mental health, hormones, and primary care, across 160+ treatable conditions. Turn lines on or off anytime and set each line's retail price within its range.
How fast can we launch?
Most partners go live in days, not months. You can start onboarding on your own (your brand, care lines and retail prices), and the program goes live on a call with our team, where catalog, pricing and compliance are finalized.
Do we need healthcare experience?
No. You bring the brand and the audience. EmbedCare operates the storefront, intake, payments, pharmacy fulfillment through licensed partner pharmacies, and patient support, and independent licensed clinicians make every prescribing decision. Your team never handles PHI or clinical decisions.
Is it compliant?
The platform is built compliance-first: HIPAA-aligned infrastructure with BAAs in place, licensed U.S. pharmacies, and independent licensed clinicians who make every prescribing decision. www.embedcare.com holds LegitScript Healthcare Merchant Certification. Certification is per website, so a partner storefront applies on its own, and we help you prepare. Your brand stays responsible for its own marketing claims.
Who owns the customers and the data?
You do. Patients sign up under your brand, on your domain, and the customer list is yours: export it anytime, no lock-in. Your dashboard shows orders, cohorts, and geography on one owned record, while clinical records stay on the licensed-clinic side, so your team sees the business without seeing PHI.
Can we keep our own payment processor?
Yes. Run payments on EmbedCare's rail (automatic card updates, decline-aware retries, dunning, and fraud screening handled for you) or bring your own processor and keep your existing flow of funds. Subscriptions, one-time visits, and memberships work on either.
Your brand out front.
The operation behind it.
Walk through the storefront, intake, and partner dashboard with the team, and bring every question about launching under your name.
Free, no commitment.
www.embedcare.com is LegitScript certified Nationwide compounding pharmacy network TelMDFirst 4.5 (opens Trustpilot in a new tab) and DirectMeds 4.6 (opens Trustpilot in a new tab) on Trustpilot (brands built by our operators)
Trustpilot scores as of August 2026. Compounded medications are not FDA-approved.